Sport & Exercise Management

BSc (Hons) (NFQ Level 8)

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Curricular information is subject to change.

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Why is this course for me?

The multidisciplinary nature of the BSc in Sport & Exercise Management equips students with skills in areas such as management, marketing, event planning, human resources, economics and finance, sports development and coaching. These underpin the structure and governance of sport, health and exercise programmes today. If these opportunities interest you, the combination of UCD’s internationally recognised academic excellence and sporting reputation makes this degree ideal.

What Will I Study

Modules studied on the Sport & Exercise Management degree include;

First Year:  Learn Basic Principles

  • Sports Development
  • Theory of Coaching
  • Sports Legislation
  • Sports Marketing
  • Financial Management
  • Sports Management
  • Introduction to Exercise Science

Second Year:  Apply Knowledge

  • Event Management
  • Economics of Sport
  • Sport/Health Psychology
  • Strategic Planning
  • Human Resource Management
  • Digital Sport Marketing
  • Sports Tourism

Work Placement

Students also undertake a 10-week structured work placement either in Ireland or abroad during the summer following second year. This provides invaluable practical and networking experience, which will improve employment prospectus upon graduation.

Third Year:  Develop Experience

  • Enterprise and Development
  • Research Methods for Sport
  • Professional Skills for Sport Managers
  • Communication and Media in Sport.

Students also undertake an individual research project, which imparts critical skills in project design and management, in response to current issues within the broader sports industry.

Students spend an average of 40 hours per week attending lectures, studying independently and preparing for assessment.

A combination of end-of-trimester exams, research papers, group projects, presentations, practical experiences and in-class tests are used throughout this course.

For detailed information on subject content click here.

You may be interested in the following Blog posts: Why study UCD Sports & Performance.

International Study Opportunities

Sport & Exercise Management students can apply to study abroad for a trimester in the USA, Canada, Australia and New Zealand, through one of the Sport & Exercise exchange agreements.

Career & Graduate Study Opportunities

Our graduates have a track record of employment, both nationally and internationally, in:

  • Sports administration
  • Sports marketing
  • Event management
  • Exercise management
  • Private sports enterprises
  • Sports development
  • Coaching development

Further education opportunities are available on MSc and other graduate programmes.

Other Entry Routes

“I chose to study the BSc Sport & Exercise Management course as it combined my love for sport with business. The range of subjects covered in this course provided me with an excellent basis for working within the sports industry. The work placement was an invaluable way to put the knowledge and skills I gained in the first two years into practice. After graduating, I was delighted to secure a position on the Sport Ireland ASPIRE Graduate Employment Programme where I worked with Cycling Ireland. Since finishing the graduate programme, I have taken on a full-time role within the National Governing Body in its Marketing Department.”

Ciara O’Shea, Graduate

Contact Information

UCD School of Public Health, Physiotherapy and Sports Science
Dublin 4


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