Sport & Exercise Management

BSc (Hons) (NFQ Level 8)

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Curricular information is subject to change.

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Why is this course for me?

The multidisciplinary nature of the BSc in Sport & Exercise Management equips students with skills in areas such as management, marketing, event planning, human resources, economics and finance, sports development and coaching. These underpin the structure and governance of sport, health and exercise programmes today. If these opportunities interest you, the combination of UCD’s internationally recognised academic excellence and sporting reputation makes this degree ideal.

What Will I Study

You will study several management subjects and techniques over the course of three years, designed to provide you with the skills to work within a wide range of sports management areas. You will learn basic principles in first year which will be refined and developed in second and third year.

First Year:  Learn Basic Principles

  • Sports Management
  • Theory of Coaching
  • Legislation
  • Marketing
  • Sports Mega Events
  • Sociology of Sport

Second Year:  Apply Knowledge

  • Event Management
  • Economics of Sport
  • Psychology
  • Strategic Planning

Work Placement

All students undertake a 10-week structured work placement, either in Ireland or abroad, during the summer following second year. This provides invaluable practical and networking experience, which will improve your employment prospects upon graduation.

Third Year:  Develop Experience

  • Enterprise and Development
  • Sports Media, Communications & Sponsorship
  • Sport & International Development

Students also undertake an individual research project, which imparts critical skills in project design and management, in response to current issues within the broader sports industry.

Students spend an average of 40 hours per week attending lectures, studying independently and preparing for assessment.

A combination of end-of-trimester exams, research papers, group projects, presentations, practical experiences and in-class tests are used throughout this course.

For detailed information on subject content click here.

You may be interested in the following Blog posts: Why study UCD Sports & Performance.

International Study Opportunities

Sport & Exercise Management students can apply to study abroad for a trimester in the USA, Canada, Australia and New Zealand, through one of the Sport & Exercise exchange agreements.

Career & Graduate Study Opportunities

Our graduates have a track record of employment, both nationally and internationally, in:

  • Sports administration
  • Sports marketing
  • Event management
  • Exercise management
  • Private sports enterprises
  • Sports development
  • Coaching development

Graduates are also eligible to apply for MSc and PhD programmes in the UCD School of Public Health, Physiotherapy and Sports Science.

Other Entry Routes

“I have always had a personal interest in sport and desire to learn more about the business of sport. The extensive range of modules ensures students receive a complete understanding of the sports industry. I particularly enjoyed the 10-week placement in a sports organisation which provided me with the perfect opportunity to gain my first experience working in the sports industry. I am a member of the Irish Women’s Cricket team and had numerous tours and competitions to juggle alongside completing this degree. The staff and lecturers were always extremely helpful and accommodating in ensuring I kept up to date with course lectures and content. I would definitely recommend this course.”

Orla Prendergast, Student

Contact Information

UCD School of Public Health, Physiotherapy and Sports Science
Dublin 4


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