Sport & Exercise Management

Course Information

BSc (Hons) (NFQ Level 8)

Full Time - Undergraduate Studies

CAO Code: DN430
CAO Points Range 2019: 436
Length of Course: 3 Years
Average Intake: 40

Leaving Certificate:

O6/H7 in English, Irish, Mathematics, a laboratory science subject and two other recognised subjects

Click below for equivalent entry requirements information for:

Why is this course for me?

The multidisciplinary nature of the BSc in Sport & Exercise Management equips students with skills in areas such as management, marketing, event planning, human resources, economics and finance, sports development and coaching. These underpin the structure and governance of sport, health and exercise programmes today. If these opportunities interest you, the combination of UCD’s internationally recognised academic excellence and sporting reputation makes this degree ideal.

Career & Graduate Study Opportunities

Our graduates have a track record of employment, both nationally and internationally, in:

  • Sports administration
  • Sports marketing
  • Event management
  • Exercise management
  • Private sports enterprises
  • Sports development
  • Coaching development

Further education opportunities are available on MSc and other graduate programmes.

What Will I Study

The programme offers a progressive pathway for students to specialise in second and third year. Modules include:

First Year:  Learn Basic Principles

  • Sports Development
  • Theory of Coaching
  • Sports Legislation
  • Sports Marketing
  • Financial Management
  • Sports Management
  • Introduction to Exercise Science

Second Year:  Apply Knowledge

  • Event Management
  • Economics of Sport
  • Sport/Health Psychology
  • Strategic Planning
  • Human Resource Management

Students specialise in one of:

  • Digital Sports Marketing
  • Player Development and Welfare
  • Fundamentals of Strength and Conditioning
  • Principles of Exercise Prescription


Work Placement

Students also undertake a 10-week structured work placement either in Ireland or abroad during the summer, following second year. This provides invaluable practical and networking experience, which will improve employment prospectus upon graduation.

Third Year:  Develop Experience

  • Exercise and Public Health
  • Research Methods for Sport
  • Professional Skills for Sport Managers
  • Communication and Media in Sport.

Students study both core modules and their selected specialisation. They also undertake an individual research project, which imparts critical skills in project design and management, in response to current issues within the broader sports industry.

Students spend an average of 40 hours per week attending lectures, studying independently and preparing for assessment.

A combination of end-of-semester exams, research papers, group projects, presentations, practical experiences and in-class tests are used throughout this programme.

For detailed information on subject content click here.

International Study Opportunities

Sport & Exercise Management students can apply to study abroad for a semester in the USA, Canada, Australia and New Zealand, through one of the Sport & Exercise exchange agreements.


“Studying Sport & Exercise Management at UCD was one of the best decisions I have made. The multidisciplinary course allowed me to explore different aspects of sports management, and the first year provided an excellent basis for working within any area of the sports industry. I appreciated being able to concentrate on a specific area of interest in second year, such as exercise management, and the work placement was an invaluable way of gaining first-hand, practical experience of my chosen career. On campus, lectures and assignments improved my interpersonal communication skills, which taught me how to work effectively in groups and encouraged me to take my own initiative and develop my leadership skills. This course has prepared me to be an effective manager within the sports industry whilst also preparing me to continue with my studies.”

Ruth Whelan Student

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